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How to Increase Restaurant Sales with NO or LOW Investment?

Increase sales without investing a humongous amount? Could there be strategies to proliferate the sales without reaching the emergency funds?

Now that restaurant and hospitality industry have made out a way through the dark tunnel after the roller coaster ride, pondering over such questions is quite obvious.

Now that the Restaurant Businesses resumes its operation, how to get back to the regular operations stands a big question.

Needless to say, the entire lockdown was a “no earn money period” for all businesses. The panic pandemic held customers back within the four walls of the home and lead a decline in the footfall in the restaurants.

Working on the delivery model was the only choice and new trend for restaurants. Perhaps this is the new beginning for them.

In that case, Restaurant Business would like to go for a smart play. Where customers have made a mind to pay the least visit to restaurants, the restaurants want to still attract them and go desirable again.

Here are some great ideas to rescue restaurant businesses and salvage them from drowning in this un-lockdown period:

Have collaborations

There is a massive competition in the Restaurant market and as of now, collaboration could be a powerful tool. Restaurants businesses with formed connections can go for collaborations to promote and grow their restaurant businesses to a new level. This is purely based on the shine theory.

The main idea of two or more restaurant businesses to collaborate is to share the load of marketing expenses or the whole budget and enjoy the shared development. You could face a bigger bang than you ever tried since all these years.

This can also be a great way to learn from your competitors then and friends now, the mistakes your restaurants do. Maybe the one which you are worse doing, another Restaurants already owns it like a master.

Host Events

Restaurants undoubtedly are the best source of entertainment for foodies. The whole lockdown period was a fun yet monotonous time for people. Hosting events will not only draw the attention of customers towards you, but it could actually give you a new face.

The main idea for hosting an event is to plenish a restaurant on any odd-even day and be the talk-of-the-town. This will allow you with pre-event cash flow and hence after better inventory management, resource management. Also with this opportunity, restaurants would also see revenue, generate awareness, and make future clients.

Have brilliant and interesting events ideas for your restaurant’s customers who already paid a visit before lockdown. Promise them a satisfied and golden time opportunity for this event. Make them go drooling over the idea of what could it be. This is always a win-win scene for all restaurants.

Have Mini- fairs

Single niched festivals and fairs are always interesting. There is so much to learn and be amazed by new things at the same time.

Though restaurant businesses actually need to keep painstaking attention to hygiene and social distancing, since this being a new trend, but it’s going to be worth it.

Reaching potential customers, connect with a new one, create networks, and build a relationship and the sole purpose- earn money are all the perks which would help you go way too ahead.

Ramp your customers with your fancy untasted dishes. Make it a serene experience for them. Prepare a new menu, make small changes to your interiors. Tell the specialty about the dish, maybe a special ingredient, or special cooking method or the best its history.

On-Wheel Dining

This is a new concept this sounds more fun with a dining experience. You can also go for collaboration (see point number 1) here which will add more spices to it.

It will be their Go-to favorite places and dishes under one shelter. The customer who is a raving fan of one restaurant brand will automatically pay attention to other restaurant brands.

A new concept with a distributed budget and fair stake at profits and growth along with creating awareness, inviting new customers, at the same time giving an adventurous experience is sure to win customer’s hearts.

Special Offers for a specific niche

This is again a win-win scene for restaurant businesses. Make arrangements for a specialized niche. The workout this into a theme.

Ladies night, Guys night, invite food bloggers, oldies prime time, kids fun sessions, along with food and refreshments can be a great idea. BOGO (Buy One Get One), Happy Hours, Combos- special offers will surely let you earn brownie points.

The main Psychology behind this is- offers to create happiness. And to make someone feel important is the cherry on top. Studies show this could accelerate the sales of a restaurant business by 50%.

Capitalize Hours

There could be the least possibility to face a rush hour. If still fall to face, do not panic. A smooth, satisfied unhurried yet timely services are the most to be appreciated.

Also, you can distribute the benefits to different hours of the day. Special combo offers during lunch hours, buffets for dinners, happy hours for the evening, and so on.


Restaurant businesses are always complex in operation and need lots of brainstorming creativity to attract customers. But it is not even that hard nut to crack!

So there is a perfect blend of some new and already worked out ideas to increase profits. But as of a suggestion, you must try at least three out of six. Trying things will help you know your customers even in a better way and will keep your restaurant business ahead of the trend curve. You never know what clicks when and has almost a tsunami of customers.

Get in touch with us for any Restaurant, Hotel, and Catering, Supply Procurement problem. We will back you with all.

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