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Does Restaurant CRM help to understand your Customer Better?

Updated: Feb 21, 2022

Isn’t that surprising when someone recognizes you, your birthday, anniversary, your favorite food, and everything that speaks about your choices and preferences? You almost go drooling- “how do you know so much about me?” and appreciate the person’s quick-witted intelligence. Undoubtedly, it so much personalizes the relationship between the two.

Now, that is exactly what a Restaurant CRM does.

A Restaurant industry heavily relies on the personalized connection and interaction your restaurant provides. According to the survey, 7 out of 10 guests visit only once. This means a lot of pressure is on the small part of the pie to drive the biggest margins for operations. However, this is not the end. Restaurants owners and operators can still turn the table with some marketing strategies and tools. It is the Restaurant CRM Software.

What is Restaurant CRM Software?

The restaurant CRM software is responsible for Customer Relationship Management. It is more than a tool that helps to unearth the Customer’s preferences, order behavior, their likes and dislikes, and other data about customers. This can help you to gain detailed valuable insights into your customer aiding you to cater to their future needs and deliver better customer service.

The Restaurant CRM software prepares a CRM report based on the data collected. The captured data comprehends the information like independent customer’s choices and preferences, what works the best in your restaurant, and what is it that is least liked. This could be a great way to conclude things during the same operation conducted in different outlets.

CRM is also taken as Customer Retention Marketing where the approach is to retain the existing customers. In fact, Restaurant CRM increases the repeat guest rate by 25%. It helps restaurants to take an entirely new approach to the targeted market.

So to maintain its performance in the long-run, restaurant businesses collect, track, and optimize the data provided by the restaurant CRM.

Reasons to store data through Restaurant CRM

Here are some specific strong reasons to store data through Restaurant CRM:

Enrich Customer Experience:

There are various ways to enrich the customer experience. But customers mostly like it when some restaurants remember their past orders, any specifications like sauce or allergic ingredients, or favorite cuisine, or favorite wine or champagne. All this critical information is store in the restaurant CRM. This boosts the guest experience and gives a personalized feel, building a better and longer bond. Restaurants will automatically drive in more sales with the purpose to enrich Customer experience.

Create personalized Restaurant Marketing campaign and Strategies:

The restaurant CRM provides the only way to achieve personalization at a scale which is a new “must-have” before you reach out to customers. According to a report, 72% of customers only engage with personalized marketing messages. With the CRM report, a restaurant can easily segment the customer base and run personalized restaurant marketing campaigns to create demand and offer accordingly.

Optimize your menu:

The CRM report of the restaurants helps restaurant owners and operators get a deep understanding of the most preferred menu items and less liked items. With these data gathered from the Restaurant CRM, it helps to manage the inventories, avoid over-purchase of the ingredients, and avoid food wastage. Hence, this helps to optimize the menu accordingly by adding more profitable food options.

Get repeat business:

The Restaurant CRM records personal information like birthdays, anniversaries, and other important dates to customers. With this, it becomes easy to send out gifts, flowers, coupons, and customized offers to make them feel special about it. Also, during the time of hosting special events like cricket match days, Beer Days, or specific cuisine days, the restaurants with the help of these CRM reports can get back to customers talking about it. This not only enriches the customer experience but also helps to generate repeat Businesses.

Loyalty Programs:

This is the new trend recognized by restaurants for customer acquisition and customer retention. The restaurant CRM makes it quick and easy to identify customers who have been loyal patrons and are the highest paying clients. Anytime a guest pays through the credit or debit card while being part of the loyalty program, the customer will earn loyalty points. Here you can also take advantage of introducing them in the marketing campaign and encourage their future patronage.

Help you play a Win-Win during Covid-19

Restaurants have been on a roller coaster ride and have faced almost a massive decline in the footfall. What has kept them afloat is the delivery model. So restaurants have owned different ideas of boosting their sales amid the coronavirus, and restaurant marketing strategies. With the help of Restaurant CRM, the restaurants can:

  • Send the specially prepared Personally Optimized Menu to the customers according to their choices and past orders.

  • Send coupons to the customers for a specific cuisine or dish wise to the customers who have shown interest for the same.

  • Send personalized goodies and hampers with a personalized message on Birthdays, Anniversaries, or other important dates.

  • Also, create a brand new marketing campaign while capturing these messages and moments of the customers. Hence, circulate them among other customers, social media, and other relevant platforms about how well you are performing amid coronavirus with precautions.

  • Help them know about something new that you have taken up like grocery delivery or other essentials.


The CRM Reports have the magic to hold your customers to you and never let them go. The Restaurant CRM does so much for you in no time aiding to take advantage as per your needs and customer preferences. Not only can this but undeniably the restaurant CRM be helpful to boost sales and still be the talk of the town. So take these necessary steps and implement the Restaurant CRM System in your restaurant to generate revenue.

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