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Boost Your Restaurant Sales: Proven Strategies to Increase Orders on Zomato and Swiggy

Running a restaurant can be an exciting venture, but getting orders on platforms like Zomato and Swiggy can be a challenge. If you're struggling to increase your order volume, you're not alone. Many restaurant owners face this issue. In this blog, we'll dive into some tried and tested strategies that can help you boost your sales and grow your business.

Increase Orders on Zomato and Swig

1. Smart Pricing Strategies

One common mistake many restaurant owners make is setting their prices too high to cover the commissions and additional costs associated with listing on Zomato and Swiggy. While it's true that these platforms charge a commission, indiscriminately increasing the prices of all your dishes by 30% or more isn't the best approach. Instead, be strategic about your pricing.

Focus on Your Best-Selling Dishes

Your star dishes, the ones that are most popular with customers, can handle a higher price increase because they are already in high demand. For these items, consider increasing the prices by 30-50%. Customers who love these dishes are less likely to mind the price hike.

Moderate Price Increases for Less Popular Items

For dishes that aren't as popular, keep the price increase minimal—around 10-15%. This approach makes these items more attractive and can increase their chances of being ordered.

2. Enticing Offers and Discounts

Offering discounts is a common practice, but there's a more effective way to entice customers. Instead of the usual 10-20% off, consider using creative offers like "buy one get one free" (BOGO) or "buy two get one free." These types of offers create a stronger psychological impact and can encourage customers to spend more.

Examples of Effective Offers

  • BOGO Offers: Buy one pizza, get another free.

  • Combo Deals: Buy two burgers, get fries and a drink free.

  • Volume Discounts: Spend $50, get 10% off your next order.

These offers not only make your menu more appealing but also encourage larger orders, increasing your average order value.

3. Streamlined Menu

A cluttered menu can overwhelm customers and make it harder for them to decide what to order. When designing your online menu for Zomato and Swiggy, simplicity is key.

Tips for an Effective Online Menu

  • Limit Your Items: Only include 25-30 of your best dishes online. This makes it easier for customers to choose quickly.

  • Highlight Popular Dishes: Make sure your best-sellers are prominently displayed and easy to find.

  • Organize by Category: Group similar items together (e.g., appetizers, main courses, desserts) to make navigation easier.

By streamlining your menu, you reduce decision fatigue for your customers and make the ordering process more convenient.

4. Creative Add-Ons

Add-ons are a great way to customize orders and increase your average order value. Think beyond the usual and get creative with the add-ons you offer.

Examples of Effective Add-Ons

  • Extra Ingredients: Offer additional toppings, cheese, or meat for sandwiches and pizzas.

  • Customization Options: Allow customers to make their dishes extra spicy, add extra sauce, or choose gluten-free options.

  • Upsell Opportunities: Suggest complementary items like a side salad, dessert, or beverage at checkout.

By providing these options, you not only enhance the customer experience but also boost your revenue with every order.

5. Compelling Combo Meals

Combo meals are particularly popular on online ordering platforms. They offer convenience and perceived value, making them an excellent tool for increasing sales.

Creating Effective Combos

  • Understand Your Customer's Average Spend: If the average order value is $20, create combos priced around $18-$25.

  • Pair Complementary Items: Combine main dishes with sides and drinks to create appealing meal deals.

  • Tailor Combos for Groups: Offer combos that cater to two or more people, clearly indicating how many servings are included.

Combos make it easy for customers to make decisions and can significantly increase your average order size.

6. Leveraging Customer Reviews and Ratings

Customer reviews and ratings can greatly influence potential buyers. Positive feedback builds trust and encourages more orders.

Tips to Improve Reviews and Ratings

  • Encourage Reviews: Prompt satisfied customers to leave reviews on Zomato and Swiggy.

  • Respond to Feedback: Engage with both positive and negative reviews professionally. Addressing issues can turn negative experiences into positive ones.

  • Consistent Quality: Ensure that your food quality and service remain consistent to maintain high ratings.

7. Effective Use of Social Media

Social media can be a powerful tool to drive traffic to your Zomato and Swiggy listings. Use it to showcase your dishes, share customer reviews, and promote special offers.

Social Media Strategies

  • Engaging Content: Post high-quality photos and videos of your dishes.

  • Customer Interaction: Respond to comments and messages promptly.

  • Promotions and Contests: Run promotions and contests to increase engagement and attract new customers.

8. Optimizing Delivery Experience

A seamless delivery experience can make a huge difference in customer satisfaction and repeat orders. Ensure your packaging is sturdy, keeps the food fresh, and reflects your brand.

Tips for a Great Delivery Experience

  • Durable Packaging: Use packaging that keeps food intact and presentable.

  • Timely Delivery: Partner with reliable delivery personnel to ensure timely deliveries.

  • Personal Touches: Include a thank-you note or a small freebie to delight customers.

9. Analyzing Data and Metrics

Regularly analyze your sales data and customer feedback to identify trends and areas for improvement.

Important Metrics to Track

  • Order Volume: Monitor the number of orders and identify peak times.

  • Customer Preferences: Track which dishes are most popular.

  • Feedback Trends: Analyze customer reviews to identify common praises or complaints.

By keeping a close eye on these metrics, you can make informed decisions to optimize your operations and marketing strategies.

Increasing your restaurant sales on Zomato and Swiggy requires a combination of smart pricing, enticing offers, streamlined menus, creative add-ons, compelling combos, leveraging customer reviews, effective social media use, optimizing delivery experiences, and regular data analysis. By implementing these strategies, you can boost your order volume, enhance customer satisfaction, and grow your business.

If you have any questions or need further assistance, feel free to leave a comment or connect with us

About Us:

Horeca Stop is a B2B startup, building a one-stop Omni-channel platform to solve the procurement problem of the Hospitality Industry by e-commerce and SAAS. Horeca stop is automating the procurement process in F&B Industry and Provides a unique end-to-end Solution of vendor management, inventory management, distribution management, logistics management, and product sourcing and work as an e-procurement manager for your brand.



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